Individually tailored wardrobe staples, ethically made in-store with lasers and local fabrics – Citizen Wolf is the rebooted OS for the global fashion industry. Why? Because the $1 trillion fashion industry has a fundamental flaw: fit sucks. Mass production narrowly defines everyone as S/M/L; in reality we’re billions of unique body shapes and sizes. Citizen Wolf is an entirely new way of buying casual clothing, combining old-world tailoring with technology so you can create exactly what you want, starting with the humble tee. It’s not the way clothes are normally made. And that’s what we’re excited about.